VETERAN COMMAND LLC / DTS MAP PRIVACY POLICY

Last Updated: September 30, 2026

Veteran Command LLC ("Veteran Command," "we," "us," or "our") respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or interact with our websites, purchase or customize a DTS Map or other product, use our digital tools or applications, communicate with us, or otherwise use our services (collectively, the "Services").

Our Services include DTS Map products and services offered through DTSMap.com, Veteran Command websites and applications, Shopify-powered storefronts, digital customization tools, and related customer-support channels.

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The personal information we collect depends on how you interact with Veteran Command.

A. Contact Information

We may collect information such as:

• name
• email address
• telephone number
• billing address
• shipping address
• organization or company
• other contact information you provide

B. Order and Transaction Information

When you purchase a product or service, we may collect or receive:

• products purchased
• order number
• purchase date
• billing and shipping information
• discounts or promotional codes used
• payment status
• shipping and fulfillment information
• returns, refunds, exchanges, or replacement information

Payment-card information is generally processed by Shopify, payment processors, or other payment providers rather than stored directly by Veteran Command.

C. DTS Map Personalization Information

Because DTS Maps are personalized products, you may choose to provide information for inclusion in your map or order, including:

• name
• rank or title
• branch of service
• years of service
• military units or organizations
• duty stations
• deployments
• temporary-duty locations
• travel locations
• countries or regions visited
• military installations
• dates or time periods
• badges
• awards
• insignia
• organizational logos
• photographs
• custom text
• other service, travel, career, or biographical information that you choose to include

We refer to this collectively as Personalization Content.

You decide what Personalization Content to provide.

Do not submit classified information, Controlled Unclassified Information (CUI), export-controlled information, operationally sensitive information, government credentials, access codes, Social Security numbers, security-clearance information, or other information that is not appropriate for a commercial personalized product.

Veteran Command products are commemorative consumer products and are not systems approved for storing classified or controlled government information.

2. DIGITAL DTS MAP AND BUILDER INFORMATION

If you use a DTS Map builder, digital map product, customer account, project-management feature, or other interactive tool, we may collect information including:

• saved map projects
• map locations and selections
• uploaded logos or images
• customization preferences
• project names
• design selections
• account information
• proof history
• generated files
• project status
• order associations
• export history
• technical information necessary to provide the digital service

We may store this information so that you can save, retrieve, modify, or complete your project.

Features and data-storage practices may vary as our digital products evolve.

3. INFORMATION YOU PROVIDE THROUGH COMMUNICATIONS

If you contact us by email, website form, social media, customer support, telephone, or another communication channel, we may collect:

• the content of your communication
• attachments
• order information
• customer-support history
• feedback
• questions
• information necessary to resolve your request

We may retain business communications where reasonably necessary for customer service, recordkeeping, dispute resolution, fraud prevention, or legal compliance.

4. INFORMATION COLLECTED AUTOMATICALLY

When you use our websites or digital Services, we and our service providers may automatically collect certain technical information, including:

• IP address
• browser type
• device type
• operating system
• pages viewed
• referring pages
• timestamps
• interactions with the website
• shopping-cart activity
• approximate location derived from IP address
• cookie or device identifiers
• advertising and analytics information
• other usage information

We may collect this information using cookies, pixels, web beacons, tags, software-development kits, and similar technologies.

We do not intentionally collect precise GPS location through DTS Map simply because a customer enters a military installation, deployment location, or travel destination into a map.

5. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate our websites, remember preferences, maintain shopping carts, provide security, understand website performance, measure advertising, and improve our Services.

Some cookies are necessary for the website to operate.

Other cookies may support:

• analytics
• advertising
• personalization
• performance measurement
• fraud prevention
• customer preferences

Where required by applicable law, non-essential cookies and similar technologies will be subject to applicable consent or opt-out mechanisms.

You may also be able to manage certain cookie and privacy preferences through our website or Shopify's privacy controls.

Shopify specifically provides merchants with tools for cookie consent, data-sharing opt-outs, and Global Privacy Control handling. Shopify Help Center

6. HOW WE USE PERSONAL INFORMATION

Veteran Command may use personal information to:

Provide Products and Services

Including to:

• process orders
• create personalized products
• create DTS Maps
• generate proofs
• save digital-map projects
• deliver digital products
• process payments
• arrange shipping
• provide replacements or refunds
• maintain customer accounts

Communicate With You

Including to:

• send order confirmations
• provide proof notifications
• communicate about customization
• respond to questions
• provide customer support
• notify you of order or account issues
• provide transactional communications

Improve Veteran Command Products

We may use information about how customers interact with our Services to:

• improve website performance
• identify technical problems
• improve user experience
• evaluate product demand
• develop new features
• understand how customers interact with our Services

Where reasonably possible, we prefer aggregated or de-identified information for broader business analysis.

Security and Fraud Prevention

We may use information to:

• authenticate users
• prevent fraudulent orders
• detect abuse
• investigate unauthorized activity
• protect our systems
• enforce our Terms of Service
• protect our intellectual property

Legal and Business Purposes

We may use information where reasonably necessary to:

• comply with law
• respond to lawful legal process
• maintain tax and accounting records
• enforce contracts
• establish or defend legal claims
• protect Veteran Command, our customers, or others

7. MARKETING AND ADVERTISING

If permitted by applicable law, we may use contact information and website activity to communicate with you about Veteran Command products, promotions, events, new features, DTS Map offerings, or related products.

You may unsubscribe from promotional email through the unsubscribe mechanism included in those messages.

Opting out of marketing does not prevent us from sending transactional communications relating to orders, accounts, digital products, customer service, or other existing business relationships.

We may use advertising and analytics technologies provided by third parties to understand advertising performance or deliver relevant advertising.

Where applicable law gives you a right to opt out of certain targeted advertising, sales, or sharing of personal information, we will provide an appropriate mechanism to exercise that right.

8. ARTIFICIAL INTELLIGENCE AND CUSTOMER DATA

Veteran Command may use software and technology incorporating artificial intelligence or automated processing to assist with business operations, design workflows, customer support, content organization, analytics, product development, or other legitimate business functions.

We do not intentionally use private Personalization Content submitted for an individual DTS Map to train a generalized public artificial-intelligence model for unrelated purposes without appropriate authorization or notice.

If third-party technology providers process customer information on our behalf, we seek to limit their use of that information to providing the relevant service or otherwise as permitted by applicable agreements and law.

Customers should not submit classified, controlled, legally restricted, or highly sensitive government information into any Veteran Command digital system or AI-assisted workflow.

9. CUSTOMER FILES, PROOFS, AND MAP DATA

Personalized files may contain information that is meaningful or sensitive to the customer even when that information is not legally classified as sensitive personal data.

We therefore treat customer personalization information as business-confidential information and do not intentionally publish individualized maps, customer project files, or private service histories solely because they were submitted to fulfill an order.

We may retain customer files or production records where reasonably necessary to:

• fulfill an order
• reproduce or correct a product
• provide customer support
• maintain business records
• resolve disputes
• detect fraud
• protect intellectual property
• comply with legal obligations

10. PORTFOLIO, SOCIAL MEDIA, AND PROMOTIONAL USE

We will not automatically treat the purchase of a DTS Map as consent to publicly advertise a customer's complete personalized service history.

We may separately request permission to feature:

• customer photographs
• testimonials
• personalized DTS Maps
• retirement gifts
• corporate editions
• customer stories
• social-media content

When permission is requested, the scope of that permission may be described separately.

Information a customer voluntarily makes public through reviews, public social-media posts, tags, comments, or similar public channels may be visible to other people.

11. INFORMATION WE RECEIVE FROM THIRD PARTIES

We may receive information from third parties that help us operate the business, including:

• Shopify
• payment processors
• shipping carriers
• email or communications providers
• analytics providers
• advertising platforms
• website-hosting providers
• cloud-storage providers
• fraud-prevention services
• customer-review services
• business software providers
• social-media platforms when you interact with us through those platforms

We use information received from these providers in accordance with this Privacy Policy and applicable law.

12. SHOPIFY

Our ecommerce Services are powered in part by Shopify.

Shopify processes information relating to store visitors and customers in connection with hosting, checkout, payment, analytics, privacy preferences, fraud prevention, Shop Pay, and other Shopify services.

Shopify may receive information such as contact information, order activity, device information, payment information, browsing activity, privacy settings, and other information depending on the Shopify services you use. Shopify

Customers can learn more through the Shopify Consumer Privacy Policy and Shopify's privacy controls.

When you publish this, I recommend making the words Shopify Consumer Privacy Policy an actual hyperlink to Shopify's current consumer privacy page. Shopify specifically advises merchants using relevant privacy features to include that link. Shopify Help Center

13. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to companies and individuals that help us operate Veteran Command, including:

Service Providers

Such as companies providing:

• ecommerce hosting
• payment processing
• shipping
• printing or fulfillment
• website hosting
• cloud storage
• email delivery
• customer support
• analytics
• fraud prevention
• information technology
• software services

These providers may process information as reasonably necessary to provide their services.

Shipping and Production Partners

We may provide relevant information to printers, framers, manufacturers, shipping providers, fulfillment partners, or other vendors necessary to create and deliver your order.

We seek to limit information provided to what is reasonably necessary for the applicable task.

Business and Advertising Partners

Depending on our advertising configuration and your privacy settings, certain technical or website-activity information may be made available to analytics or advertising partners.

Legal Requirements

We may disclose information when reasonably necessary to:

• comply with applicable law
• respond to lawful subpoenas, court orders, or government requests
• investigate fraud
• protect rights or safety
• enforce our agreements
• establish or defend legal claims

Business Transactions

Information may be transferred as part of a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or transfer of Veteran Command or DTS Map intellectual property or business operations.

Any successor receiving personal information would remain subject to applicable privacy obligations.

14. WE DO NOT SELL CUSTOMER SERVICE HISTORIES

Veteran Command does not operate a business model based on selling customers' DTS Map service histories, deployment histories, duty locations, personalization files, or similar Customer Content to data brokers.

Nothing in this statement prevents ordinary disclosures to vendors necessary to process orders or provide Services.

Certain privacy laws use specialized definitions of terms such as "sale" or "sharing" that may include some advertising-related data transfers even when no money is exchanged. Where applicable, we provide legally required opt-out mechanisms.

15. DATA MINIMIZATION

We seek to collect personal information that is reasonably relevant to providing our products and Services.

Virginia's Consumer Data Protection Act, where applicable, requires covered controllers to limit personal-data collection to information that is adequate, relevant, and reasonably necessary for disclosed purposes. Virginia Law

Regardless of whether a particular privacy statute applies to a specific transaction, minimizing unnecessary customer information is part of our privacy approach.

16. DATA RETENTION

We retain personal information for only as long as reasonably necessary for purposes such as:

• providing products or Services
• maintaining customer accounts
• enabling saved digital projects
• reproducing or correcting orders
• customer support
• accounting and tax requirements
• fraud prevention
• legal compliance
• dispute resolution
• enforcement of agreements
• protection of intellectual property

Different categories of information may be retained for different periods.

When information is no longer reasonably required, we may delete, anonymize, aggregate, or securely dispose of it, subject to technical limitations, backup systems, and legal obligations.

17. SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

No website, database, network, transmission, or storage system can be guaranteed to be completely secure.

You are responsible for protecting account credentials and should notify us if you believe an account associated with Veteran Command has been compromised.

Do not send highly sensitive information through insecure channels when it is not necessary to complete a transaction.

18. DATA BREACHES

If Veteran Command determines that personal information has been compromised in a manner requiring notification under applicable law, we will take reasonable steps to investigate, mitigate, and provide required notifications.

19. CHILDREN

Our Services are not designed or directed toward children under 13.

We do not knowingly collect personal information directly from children under 13 through the Services without appropriate parental authorization.

If you believe a child has provided personal information to us improperly, contact us so that we can evaluate and address the situation.

Parents or guardians may purchase products that contain information about family members or children, but the purchasing adult is responsible for determining whether it is appropriate to provide that information.

20. YOUR PRIVACY RIGHTS

Depending on where you live and which privacy laws apply, you may have rights regarding your personal information.

These may include rights to:

• know whether we process your information
• access personal information
• obtain a copy of certain information
• correct inaccurate information
• delete certain information
• obtain portable data
• opt out of certain targeted advertising
• opt out of certain sales or sharing of information
• withdraw consent where processing is based on consent
• appeal certain decisions regarding privacy requests

These rights are not absolute and may be subject to exceptions permitted by law.

Virginia law, for covered businesses and consumers, includes rights relating to access, correction, deletion, portability, certain opt-outs, and appeals. Virginia Law

21. PRIVACY REQUESTS

To submit a privacy request, contact:

info@dtsmap.com

We may need to verify your identity before completing certain requests.

Verification may include confirming information reasonably associated with your account or transaction.

Where applicable law permits authorized agents to make requests, we may require evidence that the agent is authorized to act on your behalf.

We will not unlawfully discriminate against you for exercising privacy rights.

22. APPEALS

If applicable law provides a right to appeal our decision concerning a privacy request, you may submit an appeal by responding to our decision or contacting:

info@dtsmap.com

Include sufficient information for us to identify the original request and understand the basis of your appeal.

23. GLOBAL PRIVACY CONTROL AND OPT-OUT SIGNALS

Where required by applicable law and supported by our systems, we may recognize browser-based privacy signals such as Global Privacy Control.

Shopify provides merchant privacy tools capable of recognizing certain opt-out signals and applying them to relevant Shopify advertising-related processing. Shopify Help Center

24. THIRD-PARTY WEBSITES

Our Services may contain links to websites, applications, social-media platforms, or services operated by third parties.

Veteran Command does not control those services and is not responsible for their privacy practices.

Review the privacy notices of third-party services before providing information to them.

25. INTERNATIONAL USERS

Veteran Command is based in the United States.

If you access our Services from another country, your information may be processed in the United States or other jurisdictions where our service providers operate.

Where legally required, appropriate safeguards may be used for international transfers.

Users in jurisdictions such as the European Economic Area or United Kingdom may have additional privacy rights under applicable law.

26. EMAIL AND TEXT COMMUNICATIONS

We may send transactional communications concerning:

• orders
• shipping
• proofs
• digital products
• account security
• refunds
• customer support

Promotional communications are handled separately.

You may unsubscribe from promotional email through the mechanism contained in those messages.

If we offer promotional text messaging, enrollment, consent, frequency, and opt-out procedures will be governed by the disclosures provided at signup and applicable law.

27. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes to:

• our products
• digital Services
• technology
• vendors
• data practices
• legal requirements

When we make changes, we will update the "Last Updated" date.

When required by law, we may provide additional notice or obtain consent before materially changing how previously collected information is used.

28. CONTACT US

For privacy questions, requests, or concerns, contact:

Veteran Command LLC
Email: info@dtsmap.com